We are looking for a talented and experienced Marketing Expert to join our growing team. In this role, you will be responsible for developing and executing marketing strategies that increase brand visibility, drive customer acquisition, and improve overall marketing performance across our digital platform and partners sites. You will work closely with content, sales, development, and product teams to identify opportunities, implement effective marketing initiatives, and continuously improve our presence.
What you'll do
- Develop and implement comprehensive marketing strategies aligned with business and marketing objectives.
- Conduct market research and identify new opportunities to increase customer engagement and visibility.
- Monitor marketing campaign performance, customer acquisition metrics, and other key marketing performance metrics.
- Perform technical marketing audits and identify issues affecting website conversion, lead generation, performance, and rankings.
- Optimize website content, metadata, internal linking, URL structures, and other on-page marketing elements.
- Work closely with content teams to develop marketing-focused content strategies and recommendations.
- Collaborate with developers to implement technical marketing improvements and ensure marketing best practices are followed.
- Analyze competitors and search engine trends to identify opportunities and potential risks.
- Build and maintain reports that communicate marketing performance, insights, and recommendations.
- Stay up to date with Google algorithm updates, marketing trends, and industry best practices.
What we're looking for
- Proven experience working in marketing, preferably in a hands-on marketing role or similar position.
- Strong understanding of technical, on-page, and off-page marketing.
- Experience with keyword research, competitor analysis, and marketing auditing tools.
- Good understanding of search engine crawling, indexing, ranking factors, and website architecture.
- Experience with Google Analytics, Google Search Console, and marketing platforms such as Semrush, Ahrefs, or similar tools.
- Strong analytical and problem-solving skills with the ability to turn data into actionable recommendations.
- Excellent communication skills and the ability to work effectively with technical and non-technical teams.
- Strong attention to detail and a results-oriented approach.
What we offer
- An opportunity to take ownership of marketing strategy and make a measurable impact on customer acquisition.
- A dynamic and collaborative working environment.
- The opportunity to work with experienced professionals across marketing, technology, and product.
- Opportunities for professional growth and development.
- A role with significant autonomy and the ability to shape our long-term organic search strategy.
If you are passionate about marketing, enjoy solving complex marketing challenges, and want to play an important role in growing a business, we'd love to hear from you.
